Introduction to Video Production

Overview

What we'll be covering

Learn more about Digital Marketing in practice and the importance of videos as promotional mediums. Take a look at what jobs one may perform with video-making skills.

Promotional Video Basics

To complete this project, you will need to know a little bit about videos and have functional knowledge of Canva (although, if you’re more comfortable with another software, we highly encourage you to follow the same instructions to build a promotional video in your preferred software).

Canva for marketing

Below we have attached a Canva tutorial, which you may use if you're a beginner or need a quick refresher. If you've never used Canva, worry not! Its reputation lies on its ease of use.

In fact, Canva is a versatile tool that many marketers have in their arsenal, due to its ease of use. It simplifies the design and editing process, making it accessible to everyone, regardless of their design skills. With Canva, you can create eye-catching visuals, including videos, that align with your brand's identity.

Video Marketing Careers

Video-making skills are highly valuable in the realm of digital marketing, as video content has become a crucial tool for engaging and converting online audiences. With the addition of this skill on your resume, you open a few more doors in the digital marketing career world, such as:

• Video Content Creator/Producer: Creating, editing, and optimizing video content for various marketing channels, such as social media, websites, and email campaigns. Entry-level roles might start around $30,000 to $45,000 per year, while experienced professionals can earn well into the six-figure range.
• Video Marketing Manager: Overseeing the video marketing strategy, including content creation, distribution, and performance analysis. This role often involves managing a team of video creators. Salaries can range from $50,000 to $120,000 or more, depending on the level of responsibility and the company's size.
• Digital Marketing Manager with Video Focus: Developing and implementing video-focused digital marketing strategies, including paid advertising, and social media campaigns. Salaries can vary widely, but typically start around $60,000 to $100,000 and can go higher for senior positions or at larger companies.

The roles and salaries mentioned here are approximate and can vary based on your location, the specific industry, your level of experience, and the company's size and budget. Additionally, the digital marketing landscape is continually evolving, so staying updated with the latest trends and tools in video marketing is crucial for career growth and higher earning potential.

Let's Start Creating a Video