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Overview
What you'll do
Join in as Digital Marketing Associate to help WaveRider, a growing lifestyle brand, expand its social media presence with creative digital marketing solutions.
Welcome to the WaveRider Team
Project Work
As WaveRider expands rapidly with new stores and a growing online presence, your role as a digital marketing professional is crucial to our ongoing success.
Objectives
The overarching goal of the career project is to use social media channels to promote WaveRider and get more people to sign up on our platform. This is an exciting opportunity for us to showcase WaveRider online through video content, and we want it to be absolutely captivating and attention-grabbing - with your talent we have no doubts that'll be possible.
This career project will ultimately guide you to create a short 30 second promotional video to post on social media platforms like TikTok, Instagram, and YouTube.
However, we must first begin by storyboarding our video, which includes writing a video script, which is the main goal for this module. Digital Marketing is, unfortunately, not all creativity. This field is heavily influenced by the company’s brand identity and market research. As such, you will first:
- Understand the WaveRider Brand, and
- Decide on the promotion strategy based on current research.
Upon completion you will.
- Create a storyboard reflective of your current promotional video idea.
Skills You'll Learn and Do
Typically, this module takes 1 to 1.5 hours for most people depending on your prior exposure and familiarity with video creation in a business setting or in your personal life.
After completing this project, you would have gotten more skilled in Digital Marketing, especially:
Brand Recognition
- You will learn about brand identity and brand books, essential components in making a brand successful.
Storyboarding
- Throughout this project you will understand the business needs and the market trends and blend this new knowledge to ideate marketing content.
Data-driven Marketing Strategy
- You will analyze and decide the best promotion strategy for the promotional video, based on research findings provided.
