Introduction to Digital Marketing

Overview

What we'll be covering

Learn more about Digital Marketing in practice and the importance of storyboarding. Take a look at what careers are available for professionals with digital marketing skills.

Digital Marketing Basics

Digital marketing is the marketing methodology for most modern companies. Providing not only unprecedented scale but real-time feedback, something that was only dreamed about by marketers with traditional print and television based marketing.

You have likely used social media, a branch of digital marketing, where businesses have figured out that everyone is on TikTok, Instagram, Twitter, LinkedIn, etc. - which means that's where their customers are. Brands leverage the online world to chat with customers, answer questions, and make you feel like you're part of their company - ultimately connecting customers with their brand.

The more recent digital marketing trends including tricking Google to show your products up first when you search for something (search engine marketing), teaming up with social media stars (influencer marketing), or having other companies promote your products and get a cut (affiliate marketing). Even old-school email gets a shout-out. If you go to your email and check the promotion tab, you'll likely find an inbox full of promotional emails.

These are a few marketing strategies that big companies have developed to stay on top of the trends that the world has adopted. Next time you see a sponsored post or get a promo email, you'll know why.

Why do businesses love digital marketing?

Digital marketing offers several benefits for businesses. As we mentioned, the internet is where the customers are. It is often more cost-effective than traditional marketing methods, making it an attractive option for businesses of all sizes.

By using digital marketing businesses can precisely target their ideal audience, ensuring that their message reaches the right people with real feedback. This unique ability to track and measure campaign performance in real-time was revolutionary over traditional marketing.

Digital marketing also provides global scale reaching across geographical boundaries and connecting with a worldwide audience. Additionally, through social media, email, and other channels, businesses can engage with their customers consistently to build relationships and foster loyalty.

Digital Marketing Careers

In today's digital age, marketing has evolved significantly, with businesses focusing more on online strategies to reach their target audiences. This shift has given rise to many career opportunities in digital marketing, each offering unique challenges and rewards. Here's a glimpse into some popular digital marketing careers and their pay ranges

• Digital Marketing Manager: These professionals oversee all digital marketing efforts, including SEO, social media, and content marketing. Their annual salaries typically range from $60,000 to $120,000 or more, depending on the company's size and location.
• SEO Specialist: Search Engine Optimization specialists help websites rank higher on search engine results pages. Salaries can vary widely, from $40,000 to $100,000 or more, depending on experience and expertise.
• Content Marketing Manager: Responsible for creating and promoting content, these managers can earn between $50,000 and $110,000 per year.
• Social Media Manager: Managing a brand's presence on social platforms, these professionals earn around $40,000 to $80,000.
• Email Marketing Specialist: Specializing in email campaigns, their salaries range from $35,000 to $75,000.

The pay range in digital marketing careers is influenced by factors such as experience, location, company size, and specific skills. As businesses continue to invest in digital strategies, these careers promise not only competitive salaries but also excellent growth prospects for those who can adapt to the ever-evolving landscape of online marketing.

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