Digital Marketing Foundations
Entry Career Project.
Create a Digital Marketing Campaign.
Learn concepts in a growing field blending creativity, technology and analytics.
Let's Get StartedLearn concepts in a growing field blending creativity, technology and analytics.
Let's Get StartedA career in digital marketing is an excellent choice anyone who are creative, analytical, and enjoy working in a fast-paced environment.
Digital marketing encompasses a wide range of skills and career pathways including content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
In this simulated campaign you will have the opportunity to get the opportunity to build a promotional campaign and see track how it works.
Let's first start with developing a storyboard for our promotional video for our simulated project.
We'll be using commonly available tools to produce our promotional video using our storyboard.
Evaluating the responsiveness of a simulated campaign to apply and understand SEO concepts.
We've developed this series with experts and employers in Digital Marketing to give an opportunity to anyone interested in exploring a career in this high demand and diverse field.
In this simulated project series, you will first gain experience in through a full-cycle process starting with development of a storyboard , then create a promotional video and finally evaluate the efficacy of your video using search engine optimization techniques.
We go beyond the hype and allow you to discover what it really is, we'll help you take the first step.
No pre-requisites necessary.
Start early and stand out from the pack by earning hands-on experience and industry insights to make informed decisions and see what it takes.
When you register you'll be joining a community of your peers, experts and employers to grow your professional network and grow together.
All of our career projects, community and career events are free to join. We just ask you tell others if you like it.
Projects are asynchronous so you can work at your own base and on your own schedule.
Projects are designed to be bite-sized taking 1-2 hours depending on your skill level. Many people finish the entire series in a single weekend.
Although it may help to have some experience with video production tools and concepts, we’ve provided guides to help you through the project.
You will earn a badge on the Aptitude community providing you access to select events and have a project you can use to showcase your skills to others.
Upon completion, opportunities to apply to one of our pre/internship programs, try other career projects, or a course with one of our educational partners to take the next step.
